SparkRx App

Redesigning a Digital Therapeutic for Adolescent Depression. Acquired by BigHealth, 2023

SparkRx product screen examples
 

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SparkRx is a digital therapeutic app designed to help adolescents aged 13-22 manage symptoms of depression. By combining evidence-based treatment techniques with a gamified narrative structure, it empowers users to take control of their mental health in an engaging and accessible way.

The Challenge

Redesign and implement:

  • A flexible, non-linear user experience that reduces frustration and dropout rates.
  • Gamified features to create an engaging, narrative-driven treatment journey.
  • Scalable design systems to ensure consistent and efficient updates.

The Outcome

  • Increased user retention by 30% within six months of the redesign.
  • Positive feedback from users and stakeholders on the app’s accessibility and engagement.
  • Enhanced scalability, allowing rapid iteration and deployment of future features.
Narrative-Driven Engagement
 

Narrative-Driven Engagement

We identified that the app’s rigid, linear structure discouraged users from progressing through the therapeutic modules. To address this, I designed a gamified narrative system featuring level-based progression, allowing users to explore at their own pace while maintaining a sense of accomplishment. This created a more engaging and personalized experience.

Simplified Onboarding
 

Simplified Onboarding

Initial feedback revealed that users found the app’s onboarding process overwhelming, leading to early dropouts. I redesigned the onboarding flow into a series of interactive, bite-sized steps that introduce the app’s features gradually. This resulted in a 25% increase in successful onboarding completions.

Scalable Design Systems
 

Scalable Design Systems

The existing app lacked a cohesive design framework, making updates inconsistent and time-consuming. I led the creation of a component library and design system in Figma and Storybook, standardizing typography, icons, and UI components. This not only ensured visual consistency but also accelerated development timelines for new features.

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